Martin B. Wallin

After a financial salt water injection and decision to outsource all marketing and booking activities. I took on the challenge of leading the company’s new customer success and support team with responsibility for customer onboarding and customer service.

• Planning the Onboarding process with new customers
• Advising customers in optimal processes for digital contract management
• Continuous follow-up and development of existing customers

In close cooperation with the sales and development team.

Ramp up lead generation from digital channels to ensure customer growth, success and retention for the best Software-as-a-Service solution that gives an overview and ability to manage all kinds of contracts in your business.

• Build, plan and execute a converting lead funnel
• Build, plan and execute brand-awareness
• Build, plan and execute on all marketing channels, with focus on digital

Consulting, analysis and hands-on solutions within Digitization, E-commerce, etc., with a focus on cost optimization, traffic growth, revenue and increased user satisfaction for small and medium-sized companies.

Responsible for online sales and marketing on main sales drivers Web shop, Email, PPC, SEM, SEO and input and validations of offline catalogues and other local marketing activities.

• Adapt European Go-To-Market strategy to local market, language and tone of voice
• Planning, validation and execution of all local online campaigns in-line with central marketing plan and local sales drivers
• Cross-collaboration on planning, validation and execution of all local offline marketing activities
• Collaboration with internal stakeholders: Merchandising, Customer Care, Logistics, Purchasing, Central Marketing Bureau and Central Digital Team
• Collaboration with external stakeholders: Suppliers, producers, media agencies etc.
• Specification and requests of development/optimization on common European E-commerce platform including tests and validations

Teaching in photography and image editing in Adobe Creative Cloud and working as a travel guide on study tours to European capitals. Layout and production of marketing materials for the school.

• Planning and execution of 24 lessons with a duration of 2 hours
• Planning of study tours to European capitals
• Layout and production of marketing materials: Course catalogue, Facebook, posters etc.

Responsible for development/maintenance of online job portal and associated services.
Responsible for the graphic department which produced both on- and offline job ads for customers.

• Planning and validating the final production of job ads
• Verifying the ads adhered to the customers design guidelines
• Verifying the content of the ads was within the boundaries of Danish law
• Business development of marketing and sales strategies in collaboration with management
• Planning of development, test and implementation of services
• Creative lead on monthly magazine for customers and HR stakeholders

Responsible for the redesign of job portal and services to adhere W3C standards.
Conversion of database from MSQL to MYSQL.

• Redesign of layout on web solutions and the company logo
• Production of on-/offline job ads for customers
• Programming, update and validation of HTML/CSS
• Programming, update and validation of ASP/.NET

Delivery of weeklies and magazines to kiosks and supermarkets.

• Inventory and checking weekly magazines and papers for delivery
• Delivery to kiosks and supermarkets
• Handling of returns

Handling of bookings, leases, payments and preparation.

• Receiving and handling bookings
• Preparing vehicles for rent: Cleaning and minor service
• Invoicing and payments
• Production of marketing materials: Posters, business cards, website etc.

Responsible for the design and development of websites, e-shops, web services and solutions for our customers.

• Advice regarding design and functionality of customers’ online solutions
• Graphic design and technical development of customer-specific solutions
• Technical maintenance and migration of both own, as well as customers’ hardware

Responsible for the daily operation, orders, kiosk sales and maintenance.

• Receiving and handling of bookings
  Kiosk sales and inventory management
• Customer service and support
• Computer hardware and software maintenance

Receive bookings, rent lights and audio equipment for every job and be a DJ.

• Receiving and handling bookings
• Rental of lights and sound equipment for each job
• Setting up and taking down lights and sound equipment
• Production of marketing materials: Flyers, posters, business cards, t-shirts etc.
• Fill the dance floor for the bright morning

Sorting packages, as well as loading truck trailers.

• Sorting packages to the correct region and postcode
• Loading and packing of truck trailers

Cleaning of offices, canteens etc.

• Cleaning and vacuuming offices
• Cleaning and wiping of kitchens and canteens
• Cleaning toilets and refilling consumables

Hosted a weekly two-hour radio show with local news, contests, interviews and radio games.

• Playlist planning, news stories and contests
• Planning and conducting both live and recorded interviews
• Write and record radio plays
• Procurement of prizes from local companies for competitions
• Hosted the radio show with a co-host